Product involvement is an important factor in consumer evaluation of co-branding.However, academic discussions over this factor have largely been neglected.This paper bridges this gap and investigates how product involvement moderates the strength of the reciprocal effect on each brand partner.We validate two theory-driven propositions Salad Server
Digital light processing (DLP) technology has emerged as a promising approach for fabricating high-precision microfluidic chips due to its exceptional Socks resolution and rapid prototyping capabilities.However, UV energy penetration and resin flow dynamics during layer-by-layer printing introduce significant challenges for microchannel printing, p
Nowadays Single Point Incremental Forming (SPIF) is really a new technology of forming metal sheet after its formation and long development in about five decades.Although it was invented in, 1967 by Leszak, an American inventor, but the applications of the innovative technology have just been popular from 1990 because of the advance High Protein In
It is increasingly difficult to identify complex cyberattacks in a wide range of industries, such as the Internet of Vehicles (IoV).The IoV is a network of vehicles that consists of sensors, actuators, network layers, and communication systems between vehicles.Communication plays an important role as an essential part of the IoV.Vehicles in a netwo